Rillo vs AgencyZoom
Every call, written up for you.
AgencyZoom works beside your AMS. Rillo writes up every call.
- From $49 a seat
- 30 days free
- No card
| Rillo | AgencyZoom | |
|---|---|---|
| Starting price | $49 a seat a month, or $39 billed yearly. Enterprise is built for your company. | Essential $149, Growth $199 and Pro $349 a month, billed monthly; with the annual discount, $119.20, $159.20 and $279.20 a month. Allstate agency plans from $99 a month. |
| More people | Every seat is the full product at the same price. | All plans include up to 7 users. More seats through its sales team. |
| Free to try | 30 days free, no card | 14-day free trial. Its FAQ: you will not be charged today, the first payment is after the trial ends. |
| AI | Included in every seat. Talk after a call, review what Rillo drafted, tap to send. No AI credits. | No AI pricing is published on its pricing page |
| Built for | Nine industries, each with its own presets, from realtors and mortgage to fleets and service trades | Insurance agencies, independent and captive (Allstate and Farmers), working alongside an agency management system |
Where AgencyZoom is better
- Built for insurance: AMS and rater integrations, renewal automation and winback automation
- A flat price for a whole small agency: every plan includes up to 7 users
- Plans made for captive agents, with Allstate and Farmers tabs on its own pricing page
- Producer referral sites, Google Reviews on Growth and Pro, and a service center on Pro
Where Rillo is better
- Less for one to three people: three Rillo seats cost less than Essential, monthly or yearly
- Starts without a card: 30 days free, against a 14-day trial whose first charge comes when it ends
- AI in every seat: talk after a call and the record is drafted for you to check
- Nine trade presets, so an agency that also writes mortgages or sells to realtors runs one tool
Which costs less?
It depends on headcount. Essential is $149 a month, or $119.20 a month billed annually, for up to 7 users. For one to three people, Rillo seats ($49 each, or $39 billed yearly) cost less; from four people up, Essential costs less.
Does Rillo replace my AMS?
No, and AgencyZoom does not either, by its own account: it works as an extension to your AMS. Rillo is the sales book for calls and follow-ups.
Is Rillo an AgencyZoom alternative?
For a small agency, or a producer who wants each call written up, yes. An agency that wants AMS sync, renewal automation and carrier-specific plans will find AgencyZoom built for that.
Prices and features checked on 14 October 2026, from AgencyZoom's own pages: AgencyZoom pricing: plans, 7 users included, the trial and the annual discount; AgencyZoom help: the plan types. Prices change; if this looks stale, tell us. Every claim about AgencyZoom is from what it publishes, and nothing here says what it cannot do.
Which one are you?
One login, one record: the card you hand someone, the list at your counter and the accounts your reps carry are the same record.
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Rillo
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Rillo
Your card, your Rillodex, and a CRM when you want one. Write to us any time.
Hand over your card, they scan it, and you are in their phone. Everyone you meet lands in your Rillodex.
Rillo Connect about a minuteI run a shop
From $79 a month
Getting found. 44 of 70 points in 4 areas.
We check your Google listing, build your pages and ask for reviews, so customers can find you. A regulars list builds itself at the counter.
Rillo Shops set up with youI run a sales team
From $49 a seat
Built this morning from what's overdue and gone quiet.
Talk after a call and Rillo writes the record and sets the follow-up. Built for the phone first, and just as good at the desk.
Rillo CRM 30 days free