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Rillo CRM · Industrial

Every plant. Every tool. Every calibration.

Every tool under its plant, with its calibration date on it.

  • From $49 a seat
  • 30 days free, no card
  • Try it

A preset changes the words, the stages and the tools. The records stay.

rilloapp.com/bn-welding/home
CRM Search people, notes, quotes 3 waiting

Good morning, German

Today

Your daily brief is ready 31 tools across 9 plants come due for calibration in the next six weeks. Bolton Equipment Co., Inc. asked for a quote on six wrenches for the shop. Vargas-Trinh Equipment went quiet after the price change.
31 Tools due $142k Quotes out 4 Plants gone quiet
3 calls queued Built from what's overdue and gone quiet. Hector Ramsay first.
Lead Generator Daily report Start a trip Debrief a call
Today
9:00 Bolton Equipment Co., Inc. · today Brief ready: the open quote is 12 days old Brief
11:30 Sabrina B. · Mansfield Equipment Confirm the visit Call
› More on your day
Your week
Touches 31
Closed 3 · $27,600
Trailing 7 days, from the records in your own workspace.
HomeExpand · Close
Your daily brief is ready 31 tools across 9 plants come due for calibration in the next six weeks. Bolton Equipment Co., Inc. asked for a quote on six wrenches for the shop. Vargas-Trinh Equipment went quiet after the price change.
Today
9:00 Bolton Equipment Co., Inc. · today The open quote is 12 days old Brief
11:30 Sabrina B. · Mansfield Equipment Confirm the visit Call
2:00 Valarie K. · Vargas-Trinh Equipment Quote expired, follow-up drafted Review
Waiting on your yes 3 waiting
✓Mansfield Equipment · Monday Visit notes filed, next step set Approve
✓Bolton Equipment · today The quote and a follow-up, drafted Approve
✓Vargas-Trinh Equipment · today A come-back note, drafted Approve
Ask Rillo Melinda · today+ New chat
RILLO

Hi German. You have 15 open, 4 have gone quiet, 2 follow-ups are due today. Want the list?

Helpful · Off the mark
Melinda at Bolton Equipment Co., Inc. needs six torque wrenches for the shop. Quote it and call her Friday at nine.
RILLO

Got it. Here's what I wrote, waiting on your yes:

Contact updated Melinda Reilly, Shop lead · Bolton Equipment Co., Inc.
Note filed Melinda. Six torque wrenches, the shop.
Follow-up set Call Melinda about the wrench quote, Friday 9:00 AM
Draft written Quote email to Melinda, waiting on your tap
+Message Rillo, or talk

Prospects

128 active

Prospects 128 Plants 52 Coworkers 3 Edit
Name Company Last touch Next
Melinda Reilly Bolton Equipment Co., Inc. Today Fri 9:00 Quote out
Sabrina Brewer Mansfield Equipment LLC 3 days Today 11:30 Active
Valarie Kramer Vargas-Trinh Equipment 22 days Today 2:00 Gone quiet
Brian Escobedo Clements Equipment Co. 8 days Fri Prospect
Hector Ramsay Owens Products LLC 41 days·Stale
Saved views New view
4 Plants gone quiet Who to call before someone else does Open
15 Quotes out $142k waiting on an answer Open

Trips

Talk to Rillo as you spend. It writes the report.

Scan a receipt+ New trip
Just say it."Dinner was 47 with Melinda." "Filled up, 68 in gas." "Drove 220 miles today." Rillo files it against the open trip, ties it to the customer, and flags anything over per diem.
East Valley loop · today Open
$Gas · $68.10 Filed to the trip · under per diem Receipt
mi 220 miles $154 at $0.70 · 3 stops Map
$Dinner · $47 Bolton Equipment Co., Inc. · flagged: over $30 Fix
Last week · 3 days out Filed
$$412 across 9 receipts Every receipt read by Capture, tied to its customer Report
mi 640 miles $448 at $0.70 · 11 stops Map

Search

People, companies, notes, quotes, receipts, calls. One box.

Recent Clear
⌕Bolton Equipment Co., Inc. · today The account, its people, 12 notes and the open quote Open
⌕Brian E. · Clements Equipment Co. Card scanned last week, asked for pricing Friday Open
⌕Hector R. · Owens Products Last note: call after budget Open
Ask it the way you would say it
? Who have I not called in a month? 4 plants, from your own records Ask
? Quotes out, biggest first 15 quotes, $142k Ask
? Receipts from this week 4 receipts, $214, filed to the trip Ask

Call queue

Built this morning from what's overdue and gone quiet.

1 Hector R. · Owens Products 41 days quiet · last: "call after budget"Call
2 Valarie K. · Vargas-Trinh Equipment 22 days · quote expired Call
3 Brian E. · Clements Equipment Co. Asked for pricing Friday Call
Done today
✓Bolton Equipment Co., Inc. · today Called, quote sent, follow-up Friday Open
✓Mansfield Equipment · Monday Visit logged by voice, next step set Open
Why this order

Longest quiet first, then quotes about to expire, then the callbacks you promised.

Rebuilt every morning from your records.

Capture

Photo it, it's a record. Works offline. 9 kinds in this preset.

Clements Equipment Co.
Brian Escobedo Shop lead
480-555-0118 · brian@example.com
Try it

Point the phone at a card. Rillo reads it, matches the company, and files the contact to your People and your Rillodex. Nothing typed.

Brian Escobedo added Clements Equipment Co. matched · in People and your Rillodex · follow-up drafted
Plate

Machine data plate

The data plate on a press, compressor, motor or line: make, model, serial, voltage and rating.

Certificate

Inspection or calibration cert

A calibration, pressure vessel, crane or lockout inspection certificate, with its expiry.

Document

PO, spec sheet or safety form

A purchase order, a spec or drawing, an SDS or a signed safety form.

Quote

Bid or supplier quote

A handwritten bid, a supplier quote or a competitor price left at the plant.

Receipt

Parts or supplier receipt

A parts counter, freight or supplier receipt.

Barcode

Barcode or serial

A label with a barcode or serial number.

Photo

Plant or install photo

Before and after photos of the install, the repair or the floor space.

Card

Business card

A card from a customer, vendor or contact.

Note

Handwritten note

A note from a pad, a whiteboard or a napkin.

Coach

Scored debriefs, and what to say next time.

Last 10 calls 7.8+0.6
Asked the timeline 6/10+2
Next step set 9/10+1
8.5 Bolton Equipment Co., Inc. · today Strong on discovery. Missed the timeline question. Open
7.0 Mansfield Equipment · Monday Good close. Price came up too early. Open
6.5 Valarie K. · Vargas-Trinh Equipment Talked before asking what they need. Open
Say this next time
→Ask when they need it before you talk price From the two calls where price came up first
→Name the next step before you hang up It moved 9 of 10 calls forward this month

Pipeline

Biggest open deals All deals
$Hector R. · Owens Products $24,000 · quoted, waiting on budget Open
$Sabrina B. · Mansfield Equipment $18,400 · verbal yes, paperwork Friday Open
$Brian E. · Clements Equipment Co. $9,600 · new, pricing sent Friday Open
Slipping
! Valarie K. · Vargas-Trinh Equipment Quote expired 3 days ago. A follow-up is drafted for your yes. Review

Toolkit

What this preset carries. Layout lets you move it.

Phone Not on yet

Rillo Phone

Your number, every call logged.

Signals

Nine watchers

Renewals, silence, permits, hires.

Inbox

Inbox

Email in, per department.

Inventory

What you stock

Units and parts, and what is due.

Hiring

Careers page

Post, applicants, hire.

Documents

Documents

Quotes, contracts, signed.

Capture

Nine kinds of capture

Card, receipt or page in.

Trips

Trips and expenses

Say the spend, it files.

Coach

Playbook

What to say next time.

Settings

Company, team, billing, connectors.

Co Company B&N Welding & Fabrication · Industrial and Equipment preset · Phoenix Edit
4 Team German (Owner), Jonah (Sales manager), Hannah and Esther (Territory reps) Manage
$Billing 4 seats · $196 a month · Stripe Open
⇄Connectors Google Calendar, Outlook, Twilio Open
@Inbox Email in, by department Open
⇩Your data Export everything, any time Export
Who sees what
O Owner Everything, money included Edit
M Sales manager The team's book and its week Edit
R Territory rep Their own book, nothing else Edit

A live demo. The laptop and the phone are one book.

9:41
Ask Rillo After the call
Done. Nothing typed.

You said Melinda at Bolton Equipment Co., Inc. needs six torque wrenches for the shop. Quote it and call her Friday at nine.

9:42
Melinda Reilly Bolton Equipment Co., Inc. · Shop lead
Company
Bolton Equipment Co., Inc.
Person
Melinda
Wants
Six torque wrenches, the shop
Next step
Send the quote

Filed by Rillo. Nothing typed.

9:42
This week Follow-up added

Call Melinda about the wrench quote Friday, 9:00 AM

Friday 9:00
RILLO now
Call Melinda Reilly

Bolton Equipment Co., Inc.. Quote for six torque wrenches is drafted.

Quote email to Melinda is ready

Talk to it

Talk after the call. The record writes itself.

Say what happened in your own words. Rillo fills in the contact, sets the follow-up and writes the email, and nothing goes out until you tap yes.

What it does for industrial

Tools under every plant

Serial numbers, calibration dates and who runs the tool room. Every plant in the territory, with what they own.

Instead of the spreadsheet, the catalog margins

Calibration-due call list

Tools coming due across the territory become the week's calls, grouped by drive.

Instead of the quarterly guess

Quotes from the parking lot

Say what the maintenance lead asked for. Quote drafted with part numbers from the tool list.

Instead of the notepad, the Sunday catch-up

The rest of Rillo CRM is on every seat. Everything that is built · See full pricing. Book a demo, 30 minutes with a person:

Three people use it. Same book, three views.

The territory rep talks, the sales manager sees the week, the owner sees the money in industrial. Nobody enters anything twice.

Territory rep · the plant list
Plants 4
Tools due 31
9:00 Bolton Equipment Co., Inc. quote the wrenches
3 quotes waiting on your yes approve
● Hold to talk
Home Queue 3 People More

The plant list for the week, the tools due at each, the quote ready.

Sales manager · the week
Pipeline $312k
Quotes out $142k
Plants quiet 4
Hannah 12 plants visited on pace
Esther 5 plants visited 2 quotes stale
Team 9 calibrations due Fri review
Home Queue 3 People More

Every plant, every tool due, every open quote by rep.

Owner · the money
Closed $276k
Plants 52
At risk 3
Q4 forecast $520k from records
Calibration 48% of book growing
Signals 2 plants filed expansion permits new
Home Queue 3 People More

Territory revenue by plant and rep, what is due, what is slipping.

What Rillo holds for industrial

What each preset starts a workspace with.

Industrial & Equipment

Calls the people accounts and each piece of work a bid.

Stages, fields and outcomes
Pipeline
NewContactedDemoQuotedPO IssuedDelivered
Each account carries
Equipment class, Plant location, Shutdown window, Budget cycle, Decision authority, Current vendor
Each bid carries
Equipment class, Quantity, Site, Spec requirements, Target install date
A deal ends because
Won on price, Won on service, Lost to incumbent, Budget cut, Timing slipped, No decision

Industrial MRO Distribution

Calls the people accounts and each piece of work an opportunity.

Stages, fields and outcomes
Pipeline
ProspectQualifiedLine review/quoteFirst PORecurringStrategic
Each account carries
Facility type, VMI (y/n), Product lines, Burn rate / reorder interval, Incumbent competitor, Net terms
Each opportunity carries
Product lines, Annual spend, Burn rate / reorder interval, Incumbent, VMI, Net terms
A call ends as
Quote requested, PO received, Sample dropped, Line review scheduled, Reorder due, DM reached, Gatekeeper, No need
A deal ends because
Won on price, Won on service, Won on availability, Lost to incumbent, No spend, Buyer turnover, No decision

Tooling Sales & Calibration

Calls the people accounts and each piece of work a job.

Stages, fields and outcomes
Pipeline
NewContactedQuotedPO ReceivedIn ServiceDeliveredWonLost
Each account carries
Tool type, Service, Industry, Location, Budget min, Budget max
Each job carries
Tool type, Service, Quote / price, Calibration due, Turnaround, PO number
A deal ends because
Won order, Lost on price, Lost on lead time, No budget, Went with competitor, No longer needed

What Coach starts from

Coach, in beta, begins with a playbook for the trade, then adds your own competitors, strengths and objections. This is the playbook it begins with.

Who you sell to

Plant or production manager, Maintenance manager, Purchasing or procurement, Plant engineer (specs), EHS manager (safety consumables), Operations director (capital bids).

How a sale runs

Capital equipment: site survey, spec, budget window, bid, shutdown window, delivery and commissioning. Consumables and MRO: first PO, then recurring, then a pricing agreement that makes you the default. The counter and the plant floor both have to like you. Typically 7 to 180 days.

What to ask first

  • What is the plant making, at what shift pattern, and where is the bottleneck?
  • What went down in the last quarter, and what did it cost?
  • Who specs equipment and who signs the PO, and are they the same person?
  • When is the next planned shutdown, and what is already scheduled into it?

What you will hear, and where to steer it

  • We are locked into the incumbent distributor. Ask what the agreement covers and when it ends; quote the categories outside it. Win the counter with availability before you fight on price.
  • Your lead time is too long. Say the real lead time and what you stock locally; offer a stocking agreement for their top consumables. A promise you cannot keep costs the account.
  • Purchasing only buys on price. Get the total cost in front of the plant manager: downtime, freight, returns, the counter's time. Purchasing ranks bids, the plant decides what is on the list.
  • The spec calls for a different brand. Ask who wrote the spec and whether an equivalent is allowed with documentation; bring the cross-reference and the certification, never a substitution without approval.

How price comes up

List less an agreement discount for consumables; bid pricing for capital with freight, commissioning and training itemized; blanket orders with releases; pricing agreements with an effective-to date that must be renewed before it lapses.

How to follow up

A quote gets a call at three days and a visit offer at two weeks. A recurring account gets a monthly counter visit and a quarterly review. A pricing agreement gets a renewal conversation 45 days before it expires.

The calendar

Plant shutdowns cluster around July and the year-end holidays; capital budgets close in Q4 and open in Q1; consumables follow production volume, so the PMI direction is the demand signal.

Next to what you use now.

Their prices, from their own pages.

Starts at Free to try AI
Rillo $49 a seat a month, or $39 billed yearly 30 days free, no card In every seat, no credits
Spiro $1,500 a user a year, plus add-ons Demo first; no trial listed Automatic capture; notes extra
SPOTIO Not published; request a demo Demo request DASH AI co-pilot listed with the plans

Checked on 3 October 2026. Every comparison, including where they are better.