Rillo vs Attio
AI in the seat. Or AI on a meter.
Attio meters its AI in credits. Rillo puts the AI in the seat.
- From $49 a seat
- 30 days free
- No card
Attio at a glance
- Starts at Free to 3 seats. Plus $35 a user annually to 10 seats. Pro $79.
- Free to try 14 days on Pro, plus a free tier
- AI Credits; Ask Attio stops when they run out
From Attio's own pages, checked on 3 October 2026.
Side by side
What each one does, row by row.
| Rillo | Attio | |
|---|---|---|
| Starting price | $49 a seat a month, or $39 billed yearly. Enterprise is built for your company. | Free for up to 3 seats. Plus is $35 a user a month billed annually, $44 monthly, up to 10 seats. Pro is $79 annually, $99 monthly, with unlimited seats. Enterprise is custom. Prices as published on 3 October 2026. |
| More people | Every seat is the full product at the same price. | A seat CEILING is part of the plan: the free tier stops at 3 and Plus stops at 10, so a team of eleven is on Pro whatever else it needs. |
| Free to try | 30 days free, no card | A "14-day trial of our Pro plan", plus a permanently free tier for up to 3 seats |
| AI | Included in every seat. Talk after a call, review what Rillo drafted, tap to send. No AI credits. | Metered in credits. Ask Attio spends seat credits first and then workspace credits, and workflows and AI attributes spend workspace credits: "Credits are charged based on the blocks that actually run during a workflow execution." Run out of both, or have workspace credits turned off for Ask Attio, and Attio's help page says the member cannot use Ask Attio. More workspace credits are sold in packs: 5,000 more a month is $85 ($70 billed yearly), up to 50,000 more for $595 ($475). |
| Built for | Nine industries, each with its own presets, from realtors and mortgage to fleets and service trades | B2B revenue teams. Attio calls itself "The CRM for agentic revenue". |
Where Attio is better
- A genuinely free tier for up to three people, which Rillo CRM does not have
- A self-building data model: email, calls and calendar captured automatically, joined to product usage and billing from the tools you already run
- Agents that prospect and qualify on their own, with enrichment and ICP scoring built in
- A deep integration ecosystem, including AI assistants, Slack, Clay, Linear, Notion and Stripe
Where Rillo is better
- No credits and no daily AI limit. Talking after a call, the drafts and asking Rillo about your own book are part of the seat and do not run out mid-week
- No seat ceiling in the middle of the ladder: a team of eleven pays a seat price, not a tier
- Built for a person in a truck: talk it in on a phone, read what it wrote, tap to send
- Nine industries with their own words, stages and tools, where Attio starts from a flexible data model rather than an industry preset
Questions people ask
Is Rillo an Attio alternative?
For a field team, yes. For a software company whose reps live in a browser and whose pipeline is built by agents, Attio is built for that and Rillo is not.
What happens when Attio credits run out?
Attio's help page says Ask Attio uses seat credits first and then workspace credits. When those run out, or an admin turns workspace credits off for it, the member cannot use Ask Attio. Attio sells more workspace credits in monthly packs. Rillo has no equivalent, because there is nothing to run out of.
Is Attio cheaper?
At three people, free beats any paid seat. Past ten seats the comparison is Pro at $79 a user a month billed annually against a Rillo seat, plus whatever credits that team ends up buying.
Prices and features checked on 3 October 2026, from Attio's own pages: Attio pricing: plans, seat ceilings, annual and monthly prices, the trial, included credits; Attio help: plans and features, with included seat and workspace credits; Attio help: what spends seat and workspace credits, and what happens when they run out; Attio: the agentic revenue positioning and the integration list; Attio agents: prospecting, scoring and enrichment. Prices change; if this looks stale, tell us. Every claim about Attio is from what it publishes, and nothing here says what it cannot do.
See Rillo for yourself.
Every comparison says where the other tool is stronger. The fastest test is your own trade.
Which one are you?
One login, one record: the card you hand someone, the list at your counter and the accounts your reps carry are the same record.
I want to meet people
Free, forever
Rillo
Rillo
The company behind Connect
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Rillo
Your card, your Rillodex, and a CRM when you want one. Write to us any time.
Hand over your card, they scan it, and you are in their phone. Everyone you meet lands in your Rillodex.
Rillo Connect about a minuteI run a shop
From $79 a month
Getting found. 44 of 70 points in 4 areas.
We check your Google listing, build your pages and ask for reviews, so customers can find you. A regulars list builds itself at the counter.
Rillo Shops set up with youI run a sales team
From $49 a seat
Built this morning from what's overdue and gone quiet.
Talk after a call and Rillo writes the record and sets the follow-up. Built for the phone first, and just as good at the desk.
Rillo CRM 30 days free