Rillo vs Badger Maps
Badger plans the drive.Rillo writes up the visit.
Badger Maps is built around the route: which stops, in what order, with your CRM synced behind it. Rillo is the CRM itself, with the write-up after each visit done by talking.
| Rillo | Badger Maps | |
|---|---|---|
| Starting price | $49 a seat a month, or $39 billed yearly. Business is $79. | Business is $58 a user a month billed yearly and Enterprise is $95. Enterprise Plus is by quote. Badger lists no setup or integration fees. |
| Free to try | 30 days free, no card | A 14-day free plan with the Business feature set, and a 90-day money-back guarantee |
| Voice and AI | Included in every seat. Talk after a call, review what Rillo drafted, tap to send. No AI credits. | Talk-to-text notes with photos on every plan. The Business plan lists AI features: route planning, email automations and voice-to-CRM. |
| Built for | Nine industries and 22 presets, from realtors and mortgage to fleets and service trades | Outside sales reps who visit accounts, with two-way sync to CRMs such as Salesforce, HubSpot and Dynamics |
Where Badger Maps is better
- Route optimization: up to 120 stops per route, the core of the product
- Two-way CRM sync with Salesforce, HubSpot, Dynamics, Zoho, NetSuite and Pipedrive, among others
- Enterprise controls: SSO with SCIM and HIPAA support on the Enterprise plan
- Territory add-ons, such as alignment at $20 per territory a month, for larger teams
Where Rillo is better
- Rillo is the CRM, not a layer on top of one: no second system to sync
- AI drafting is part of the seat, and nothing sends without your tap
- The same price for every seat, and quotes, signatures and a phone are in the product
- Presets for nine industries rather than a blank CRM you set up
Is Rillo a Badger Maps alternative?
If you want the CRM and the write-up in one place, yes. If your week is planned around optimized routes across many stops, Badger is built for that.
Does Badger have a free plan?
It offers a 14-day free plan with the Business feature set, and a 90-day money-back guarantee, per its pricing page on 18 September 2026.
Prices and features as of 18 September 2026, from Badger Maps's own pages: Badger Maps pricing: Personal, Business, Enterprise, guarantee, add-ons and CRM list. Prices change; if this looks stale, tell us. Every claim about Badger Maps is from what it publishes, and nothing here says what it cannot do.
Talk to the Rillo team
hello@rilloapp.comNot sure which door? Say what you do and we'll point you.
One login. One record.
The card you hand someone, the list at your counter, and the accounts your reps carry are the same record. Nothing is separate, so nothing has to be joined up later.
You meet someone. They scan the card. They're in your Rillodex.
They come to your counter. They join at the register. They're on your list.
Your rep calls them. Rillo writes it down. It's the same record.
Which one are you?
I want to meet people
Free, forever
Drag the card, or tap it to turn it over
Hand it over, they scan it, you're in their phone. Everyone you meet lands in your Rillodex, and Discover shows who's around.
Rillo Connect about a minuteI run a shop
From $79 a month
We manage your Google page and get you ranking. A customer list builds itself at the counter. The staff schedule texts itself out.
Rillo ShopsI run a sales team
From $49 a seat
Talk after a call and Rillo writes the record, sets the follow-up, drafts the quote. Built for the phone first, and just as good at the desk.
Rillo CRM