Rillo vs Badger Maps
Badger plans the drive. Rillo writes up the visit.
Badger plans the route. Rillo is the CRM, written by talking.
- From $49 a seat
- 30 days free
- No card
Badger Maps at a glance
- Starts at Business $58 a user, billed yearly
- Free to try 14 days free
- AI AI features listed on Business
From Badger Maps' own pages, checked on 3 October 2026.
Side by side
What each one does, row by row.
| Rillo | Badger Maps | |
|---|---|---|
| Starting price | $49 a seat a month, or $39 billed yearly. Enterprise is built for your company. | Business is $58 a user a month billed yearly, or $69 month to month. Enterprise is $95 billed yearly, or $109 month to month. Enterprise Plus is by quote. Badger lists no setup or integration fees. |
| Free to try | 30 days free, no card | A 14-day free plan with the Business feature set, and a 90-day money-back guarantee |
| Voice and AI | Included in every seat. Talk after a call, review what Rillo drafted, tap to send. No AI credits. | Talk-to-text notes with photos on every plan. Business lists AI features such as route planning, email automations, and AI scheduled tasks and agents. Badger AI also offers voice-to-CRM. |
| Built for | Nine industries, each with its own presets, from realtors and mortgage to fleets and service trades | Outside sales reps who visit accounts, with two-way sync to CRMs such as Salesforce, HubSpot and Dynamics |
Where Badger Maps is better
- Route optimization: up to 120 stops per route, the core of the product
- Two-way CRM sync with Salesforce, HubSpot, Dynamics, Zoho, NetSuite and Pipedrive, among others
- Enterprise controls: SSO with SCIM and HIPAA support on the Enterprise plan
- Territory add-ons, such as alignment at $20 per territory a month billed yearly, for larger teams
Where Rillo is better
- Rillo is the CRM itself, so there is no second system to keep in sync
- AI drafting is part of the seat, and Rillo asks before it sends what it writes for you
- The same price for every seat, and quotes, signatures and a phone are in the product
- Presets for nine industries, ready on the first day
Questions people ask
Is Rillo a Badger Maps alternative?
If you want the CRM and the write-up in one place, yes. If your week is planned around optimized routes across many stops, Badger is built for that.
Does Badger have a free plan?
It offers a 14-day free plan with the Business feature set, and a 90-day money-back guarantee, per its pricing page on 3 October 2026.
Prices and features checked on 3 October 2026, from Badger Maps' own pages: Badger Maps pricing: Personal, Business, Enterprise, guarantee, add-ons and CRM list; Badger Maps CRM integrations; Badger Align: territory alignment pricing; Badger AI. Prices change; if this looks stale, tell us. Every claim about Badger Maps is from what it publishes, and nothing here says what it cannot do.
See Rillo for yourself.
Every comparison says where the other tool is stronger. The fastest test is your own trade.
Which one are you?
One login, one record: the card you hand someone, the list at your counter and the accounts your reps carry are the same record.
I want to meet people
Free, forever
Rillo
Rillo
The company behind Connect
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Rillo
Your card, your Rillodex, and a CRM when you want one. Write to us any time.
Hand over your card, they scan it, and you are in their phone. Everyone you meet lands in your Rillodex.
Rillo Connect about a minuteI run a shop
From $79 a month
Getting found. 44 of 70 points in 4 areas.
We check your Google listing, build your pages and ask for reviews, so customers can find you. A regulars list builds itself at the counter.
Rillo Shops set up with youI run a sales team
From $49 a seat
Built this morning from what's overdue and gone quiet.
Talk after a call and Rillo writes the record and sets the follow-up. Built for the phone first, and just as good at the desk.
Rillo CRM 30 days free