Rillo vs HubSpot
A CRM for every team.Or one for the person in the truck.
HubSpot is a large platform: a free CRM, then marketing, sales and service tools that grow with you. Rillo is smaller on purpose: the sales book for a small shop, written by talking.
| Rillo | HubSpot | |
|---|---|---|
| Starting price | $49 a seat a month, or $39 billed yearly. Business is $79. | Free for up to 2 users. Sales Hub Starter starts at $7 a seat a month, Professional starts at $90 a seat a month, and Enterprise at $150. |
| Onboarding | No onboarding fee is listed | Professional carries a required one-time onboarding fee of $1,500, and Enterprise $3,500 |
| Free to try | 30 days free, no card | A free plan with no card, for up to 2 users |
| AI | Included in every seat. Talk after a call, review what Rillo drafted, tap to send. No AI credits. | Runs on HubSpot Credits, $9.00 per 1,000 on annual billing. A conversation resolved by its Customer Agent costs 50 credits, and Professional includes 3,000 credits. |
| Built for | Nine industries and 22 presets, from realtors and mortgage to fleets and service trades | Teams across marketing, sales and service, with a large app marketplace |
Where HubSpot is better
- The free tier: a real CRM at no cost for two people, with no card
- Breadth: marketing automation, email, landing pages and service tools on one platform
- Reporting, workflows and forecasting at the Professional and Enterprise tiers
- A range of AI agents, for prospecting, data and customer conversations
Where Rillo is better
- A price you can add up: one seat price, no onboarding fee listed, and no credits
- Built for the phone: talk after a call and the record is written, with nothing sent until you tap
- Presets for nine industries rather than a blank CRM you configure yourself
- Made for a small shop, where HubSpot's useful tiers are priced for larger teams
Is Rillo a HubSpot alternative?
For a small shop that sells by phone and wants the record written for it, yes. If you need marketing automation and deep reporting across a company, HubSpot is built for that.
Can I move from HubSpot?
Yes. Rillo starts with a free 30 days and no card, so you can bring a few contacts across and see how it feels before deciding.
Prices and features as of 18 September 2026, from HubSpot's own pages: HubSpot Sales Hub pricing: plans, onboarding fees, credits. Prices change; if this looks stale, tell us. Every claim about HubSpot is from what it publishes, and nothing here says what it cannot do.
Talk to the Rillo team
hello@rilloapp.comNot sure which door? Say what you do and we'll point you.
One login. One record.
The card you hand someone, the list at your counter, and the accounts your reps carry are the same record. Nothing is separate, so nothing has to be joined up later.
You meet someone. They scan the card. They're in your Rillodex.
They come to your counter. They join at the register. They're on your list.
Your rep calls them. Rillo writes it down. It's the same record.
Which one are you?
I want to meet people
Free, forever
Drag the card, or tap it to turn it over
Hand it over, they scan it, you're in their phone. Everyone you meet lands in your Rillodex, and Discover shows who's around.
Rillo Connect about a minuteI run a shop
From $79 a month
We manage your Google page and get you ranking. A customer list builds itself at the counter. The staff schedule texts itself out.
Rillo ShopsI run a sales team
From $49 a seat
Talk after a call and Rillo writes the record, sets the follow-up, drafts the quote. Built for the phone first, and just as good at the desk.
Rillo CRM